074. Manufactured x Transformers Foundation: Marzia Lanfranchi & Elizabeth Cline on Misinformation, Cotton, and the Need for Nuanced Stories (Part 2)

This is part two of a conversation with Marzia Lanfranchi and Elizabeth Cline, co-authors of the new report: Cotton: A Case Study in Misinformation. The chat is co-hosted by Sarah Mock. [...]
14 Dec 2021
00:29:55
Manufactured
Manufactured
074. Manufactured x Transformers Foundation: Marzia Lanfranchi & Elizabeth Cline on Misinformation, Cotton, and the Need for Nuanced Stories (Part 2)
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This is part two of a conversation with Marzia Lanfranchi and Elizabeth Cline, co-authors of the new report: Cotton: A Case Study in MisinformationThe chat is co-hosted by Sarah Mock, a freelance rural and agricultural writer and researcher. She’s also author of the book Farm (and Other F Words) and the newsletter Big Team Farms.

Marzia Lanfranchi is the Intelligence Director of Transformers Foundation, an independent sustainable fashion consultant, and the founder of Cotton Diaries, a solution-based platform for cotton sustainability.

Elizabeth L. Cline is a freelance journalist who writes about environmental and labor issues in the global fashion industry.  She’s author of the critically acclaimed book Overdressed: The Shockingly High Cost of Cheap Fashion and The Conscious Closet: A Revolutionary Guide to Looking Good While Doing Good. She’s also played a big role in the PayUp campaign, and now the PayUpFashion campaign which we’ve referred to often on the show for its important work on purchasing practices. And she’s the Advocacy & Policy Director at Remake.

In this episode we talk about numbers. How should they be approached? How do we make space for context? How can we use numbers to tell more nuanced stories, instead of flattened ones?

Want to dig deeper ?

Read the full report: Cotton: A Case Study in Misinformation

Transformers Foundation is the unified voice representing the denim industry and its ideas for positive change. It was founded to provide a thus-far missing platform to the jeans and denim supply chain, and a central point of contact for consumers, brands, NGOs, and media who want to learn more about ethics and sustainable innovation in the industry.  For more on Transformers Foundation’s work follow along on LinkedIn or Instagram or tune into this episode with their founder (and Marzia!). 

Highly recommend checking out Sarah Mock, freelance rural and agricultural writer and researcher. She’s also author of the book Farm (and Other F Words) and the newsletter Big Team Farms. Reading it is highlight of my week – informative AND funny 😊

More cotton resources:

The Controversy Over Cotton – Elizabeth Cline for Another Tomorrow

Did you know Marzia is also founder of Cotton Diaries?

Check out this episode with grower Cannon Michael or this episode with Crispin Argento about why he advocates direct-to-grower cotton sourcing. 

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