This is the fourth episode in a mini series on decarbonization. Do apparel manufacturers have mapped pathways for achieving their decarbonization targets, or not? This episode features responses to this question from three different manufacturers: Mustafa Ahmad the General Manager of Sustainability for US Apparel & Textiles in Pakistan, Krishna Manda the Vice President of Corporate Sustainability for Lenzing, and Matthew Guenther, the Director of Environmental Sustainability for TAL Apparel.
Their short answer? No. But I want to make sure there’s no misunderstanding. These individuals care deeply about the state of the planet and the companies they work for are doing a lot to tackle climate change. Their answers aren’t about a lack of intention or commitment to the cause. Instead, I would describe their answers more as an act of desperation. A cry for help. An attempt to get a world busy congratulating itself on setting ambitious reduced greenhouse gas emissions targets to sit up, pay attention, and have a real conversation about what hitting these targets will actually require from brands, governments, and manufacturers alike.