Manufactured x Transformers Foundation: Bonus – Cannon Michael Celebrates Brand Best Practice

On this episode we’re taking a look at cotton value chains in the Indian context with Rajeev Baruah, who has worked in cotton for decades. Though his background is originally in agriculture and tea, his cotton journey started with a spinning facility back in the 90s on a mission to work with organic cotton farmers – something that, at the time, was unheard of. In the years since, he’s gone on to work in a number of different roles with different stakeholders across the value chain. Rajeev gives Kim an in-depth look at the steps that go into growing, harvesting, ginning, and spinning cotton, who the commercial actors are, and what their incentives might be within the Indian context.